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Martine Syms: She Mad Season One

Jul 02, 2022 - Feb 12, 2023

About the Exhibition

Martine Syms (b. 1988, Los Angeles, CA; lives in Los Angeles, CA) is widely recognized for a multidisciplinary practice that reflects on contemporary visual culture with humor and biting social commentary. This solo exhibition features Syms’s She Mad series, an ongoing conceptual project that takes the form of a semi-autobiographical sitcom about a young woman trying to make it as an artist in Los Angeles. Drawing from a range of sources including early cinema, television shows, advertisements, and internet memes, Syms dissects the ways Black experiences are mediated on television, in film, and online. The show marks the US premiere of the fifth and newest episode of She Mad—and the first time that the series is shown in its entirety.

The exhibition situates these five video artworks within an immersive sculptural installation constructed from exposed aluminum studs painted in the artist’s signature shade of purple—a reference to both the chroma key backdrops frequently used in post-production of films and television shows and Alice Walker’s 1982 novel The Color Purple. Like the exposed walls of the installation, Syms’s videos lay bare the structures that shape the images and videos we consume.

The exhibition is produced in collaboration with Bergen Kunsthall. The MCA presentation is curated by Jadine Collingwood, Assistant Curator, with Jack Schneider, Curatorial Assistant. It is presented in the Bergman Family Gallery on the museum’s second floor.

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In this interview, Martine Syms describes how humor, complexity, and visual culture inform her conceptual project She Mad.

Produced by Anna Chiaretta Lavatelli/Solid Pink Productions for the Museum of Contemporary Art Chicago, 2022.

Martine Syms: She Mad, Transcript

MARTINE SYMS: As a Black artist, I’m often presented as, oh, you’re the first person to do this, or you’re the only person to do this. They’re pushing a break. And I’m really interested in pushing continuity.

And that’s also what I’m interested in, in looking at historical texts, or referencing things in art history, or media history is that you’re also changing your understanding of the past. And I think that’s one interest I have in the archive, is speaking directly to some of those histories, and invoking them, and just knowing to myself that there’s actually been continuity.

And I think in She Mad over the course of the—think I made the first one in 2015. I’m like, woohoo, seven years. In that seven years, there’s been a lot of different things I was approaching. And I used a lot of different cameras, a lot of different technologies, found footage, archival footage, reference to early silent films. So I think it kind of captures basically this moment of a really changing self image in a way.

Oftentimes, the person is blurry, they’re backlit. But since the advent of social media, most people are aware of the concept of backlighting, so they know to find their light when they’re taking photos of themselves. And the way that that’s changed, how amateur photography looks, is something I’m interested in, how a professional film and image production makes its way into everyday use. How do we visualize ourselves, and tell the story of ourselves, and why would we choose to make it look like an ad, or why wouldn’t we choose that? And that’s how I approach the way I shoot something.

The important thing about the way the videos play is that they’re not sequential and that one plays at a time, so that you’re always seeing a video in concert with still images. So there ends up being these juxtapositions of depending on where you’re standing in the show of what montage you see. And I think there used to be more diversity in terms of what images would look like when you go through—I like collecting images, so if I go to flea markets, fairs, stuff like that—

And each video in the series is an episode. And usually, the form it takes is combining some biographical element, some anecdote, some stories, something that happened with me with its double in film, television history. So in each episode, I’m looking for these slips of reality or how we make a fictional narrative our own or how we look to our life to put it into story, which is just a very human impulse, the way we understand things, but it always fails because life doesn’t actually fit into any story, and often doesn’t make sense in that way, and that the truth is often much more paradoxical. And that’s something I’m interested in.

As much as I’m interested in poetry, I’m interested in humor. I think, also, the personal is important to me, is trying to find universal themes and being extremely specific. And that’s part why in She Mad, I like the idea of trying to make myself into this kind of caricature . . . what are the things that are so specific about me that they kind of become relatable to anyone?

In my videos, I like to play with humor. I try to make myself laugh often.

But why is she mad? Countless reasons every day. There’s a lot to be mad about. [laughs]


In this MCA Talk, Martine Syms is joined by the exhibition’s curator, Jadine Collingwood.


Lead support is provided by the Harris Family Foundation in memory of Bette and Neison Harris, Zell Family Foundation, Cari and Michael Sacks, R.H. Defares, and Susie Karkomi and Marvin Leavitt.

Major support is provided by Citi Private Bank, Anne Kaplan, Karyn and Bill Silverstein, and Charlotte Cramer Wagner and Herbert S. Wagner III of the Wagner Foundation.

This exhibition is supported by the Women Artists Initiative, a philanthropic commitment to further equity across gender lines and promote the work and ideas of women artists.